What is readership?
Readership is defined as the number of people who have read or looked into an (average) issue of a publication. The results are 'Average' as they are based on interviews over a full year. Readership differs from circulation/copy sales and is usually higher due to pass-on. Readership growth or decline can happen independently of circulation. Readership is based on a 12-month rolling average and is released on a monthly basis. The emmaTM readership survey is conducted by Ipsos MediaCT through online and face-to-face interviews among over 50,000 respondents aged 14+ Australia-wide.
Pacific's current readership overview
Pacific Magazines is one of Australia's leading publishers, reaching over 8.6 million or 49% of all Australians aged 14 years or over every month and enjoying a 31% share of annual gross readership in the magazine market. Pacific Magazines has three of the top five highest reaching magazines in Australia with Better Homes and Gardens, New Idea and that's life!.
Source: emmaTM conducted by Ipsos MediaCT, 12 months to April 2014