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Practical Parenting: Audience

Practical Parenting: Audience

Readership Profiles
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	129	0.7	100	100
All Women	107	1.2	83.2	50.7
All Men	22	0.2	16.8	49.3
Grocery Buyers	110	1	84.9	63.2
Grocery Buyers with Kids in HH	82	2.3	63.9	19.8
People with Kids in HH	97	1.5	75.5	36.1

All Women
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	0	0.1	0.5	6.1
18 - 24 years	14	1.4	13.4	11.5
25 - 34 years	52	3.4	48.5	17
35 - 49 years	28	1.2	25.7	25.9
50 years and over	11	0.6	10.6	21.8
65 years and over	1	0.1	1.3	17.7
Socio-Economic
AB	21	1.3	19.7	17.8
C	33	1.8	30.7	20.6
D	21	1.2	19.8	19.4
E	17	1	16.2	19.7
FG	15	0.7	13.5	22.5
Occupation
Work Full Time	24	1	22.3	27
Work Part Time	34	1.4	32	26.1
Total Not Employed	49	1.2	45.7	46.8
State Breakdown
New South Wales	44	1.4	41.1	34.3
Victoria	21	0.9	19.6	25.2
Queensland	20	1.1	18.7	19.9
South Australia	8	1.2	7.4	7.6
Western Australia	11	1.2	10.4	10
Tasmania	2	0.9	1.8	2.3
Darwin/Alice Springs	1	1.8	0.9	0.6

NOTE: Personal income is based on full time workers only

Source: Roy Morgan Readership Survey July 09 - June 10

ABC Audit Report Jan 10 - Jun 10